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Wholesale Electric Supply Co. of Houston, Inc.

"Between shared storage and server virtualization, our new environment has eliminated many headaches for me."

- Bill Fife, Director of Technology, Wholesale Electric


Wholesale Electric was running all of its critical applications on dedicated physical servers with direct-attached storage. As the business expanded internationally and its data volume exploded, concerns about disaster recovery, IT management and data center efficiency led Wholesale Electric to revamp its technology infrastructure.


The company deployed a VMware®- based virtual environment that stores data centrally on a Dell™ Compellent Storage Center SAN, part of the Dell Fluid Data™ architecture.


  • Projected 20 minute recovery time objective (RTO) vs. up to 48 hours previously
  • Higher availability for key applications
  • 98% reduction in time to deploy new Web server (45 minutes vs. 1 week previously)